PHASE 1 / WEEKS 1-2
Diagnosis
Audit of current marketing strategy: positioning, channels, team, suppliers, and investment.
PHASE 2 / WEEKS 3-4
90-day plan
Clear priorities, quick wins, and key performance indicators (KPIs) approved at the management level.
PHASE 3 / MONTH 2 →
Continuous Direction
Regular attendance, execution management, monthly reporting. Models for 2, 4, or 12 days/month.
[ FAQ ]
/03
The agency executes. I decide what's worth executing, I choose who executes, and I'm accountable for the results. I sit next to you at the table.
Great — I'll manage it. In practice, agencies perform better when they have a senior contact person alongside the client.
The first 90 days produce clarity and quick wins; structural marketing results are built in cycles of 6 to 12 months.
[WHO IS IT FOR?]
This template is for your company if....
[✓]
The revenue is sufficient to invest in marketing, but not enough to justify a full-time director.
[✓]
O marketing está nas mãos do CEO ou do Comercial "nas horas vagas".... e já não há horas vagas.
[✓]
Tem executores — internos ou agências — mas ninguém a definir prioridades e a exigir resultados.
[✓]
Vai lançar um produto, entrar num novo mercado ou profissionalizar a área comercial.
/01
Strategy. I define the marketing strategy aligned with the business objectives.
/02
Planning and budgeting. I build and manage the annual marketing plan and budget.
/03
Team and agencies. I lead the internal team and coordinate agencies and suppliers.
/04
Indicadores. Implemento KPIs e rotinas de reporte à administração.
/05
Mesa de decisão. Represento o marketing ao lado da gestão.