[ SERVICE /03 - STRATEGIC MARKETING PROCUREMENT ]
How much is your company overpaying for marketing?
Hiring agencies, printing companies, production companies, and media outlets without client-side specialists is expensive: vague briefs, inflated budgets, contracts lacking key performance indicators. I negotiate from your side of the table.
[ O QUE FAÇO ]
/02
Four work fronts
[THE PROBLEM]
/01
In marketing, the buyer rarely has a real understanding of what they are buying.
The vendor knows exactly what it costs to produce a campaign; the client doesn't. This asymmetry costs money every month — in fees, rework, and contracted services that should never have been contracted.
/03
[ PARA QUEM É ]
[✓] Companies with significant investment in agencies and production, but without an in-house marketing specialist.
[✓] Finance and purchasing departments that need technical criteria to evaluate marketing proposals.
[✓] Empresas a lançar concursos de agências que querem um processo profissional e comparável.
Selection and bidding process for agencies
I define the terms of reference, invite the right agencies, conduct the tender process, and help you choose based on objective criteria.
Negotiation of contracts and fees.
I negotiate scope, values, deadlines, and performance indicators — using real market benchmarks.
Auditoria do investimento
I analyze existing contracts and invoices: what is above market value, what is duplicated, what can be renegotiated.
Continuous supplier management
Regular performance evaluation of partners, so that contracts are completed for their entire duration — not just the first month.
[THE ARGUMENT]
"This service tends to pay for itself ."
A single contract renegotiation or a well-conducted tender typically saves more than the cost of consulting. And it gains something harder to measure: the right suppliers, working with clear objectives.