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Estratégia alinhada com os objectivos no negócio
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Plano e orçamento anual de marketing, geridos por mim
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Equipas e agências - lidero e coordeno fornecedores
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Indicadores e rotinas de reporte à administração
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Decision-making table - marketing represented in management
PHASE 1 / WEEKS 1-2
Diagnosis
Audit of current marketing strategy: positioning, channels, team, suppliers, and investment.
PHASE 2 / WEEKS 3-4
90-day plan
Clear priorities, quick wins, and key performance indicators (KPIs) approved at the management level.
PHASE 3 / MONTH 2 →
Continuous Direction
Regular attendance, execution management, monthly reporting. Models for 2, 4, or 12 days/month.
[CLOSED PROJECTS]
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Consultoria estratégica
A strategy with a beginning, middle, and end – for companies that need concrete answers, not just empty promises . All projects begin with a written proposal: scope, deliverables, deadline, and investment.
Strategic positioning - positioning platform and key messages · 4-6 weeks
Estratégia go-to-market - segmentação, canais, preço e plano de lançamento · 6 - 8 semanas
Plano de marketing anual - Objectivos, orçamento, canais e calendário · 4 - 6 semanas
Diagnóstico de marketing - relatório independente com plano de acção · 2 - 3 semanas
Workshop e formação - Sessões presenciais à medida · 1 - 2 dias
[THE DIFFERENCE MAKER]
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Marketing procurement
How much is your company overpaying for marketing? Hiring agencies and production companies without specialists on the client side is expensive. I negotiate from your side of the table.
Selecção e concurso de agências
caderno de encargos, concurso e escolha com critérios objectivos
Negociação de contratos e fees
Scope, values, deadlines, and KPIs — with real-world market benchmarks.
Auditoria do Investimento
What is above market value, duplicated, or renegotiable?
Continuous supplier management
Regular evaluation to ensure contracts are used for their full term.
FORMATO | FRACTIONAL CMO | CONSULTORIA ESTRATÉGICA |
|---|---|---|
INVESTIMENTO | Sob consulta (mensal) | Sob consulta (por projecto) |
PRIMEIRO ENTREGÁVEL | Plano de 90 dias | Proposta com âmbito e prazo |
IDEAL PARA | Empresas com execução, mas sem direcção sénior | Um desafio estratégico concreto e delimitado |
DURAÇÃO TÍPICA | Min. 6 meses, contínuo | 4 a 12 semanas |
FORMATO | Retainer mensal - 4 a 12 dias/mês | Projecto com âmbito fechado |
[QUICK COMPARISON]
Side by side
[MAIN OFFER]
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Fractional CMO
A marketing director tailored to your company: strategy, team and agency management, and accountability for results — on a days-per-month basis, for a fraction of the cost of a full-time hire.