É altura de fazer um "zoom" aos temas mais pertinentes do marketing
This publication stems from the understanding that Angola needs a space dedicated to qualified discussion about marketing, technology, and innovation.
Special Edition - The First Digital Edition
Not that there is any other printed version, but this is the first edition and publication, which is entirely digital. "Retratos" aims to portray the new landscape of marketing and the provision of complementary services.
Strategies for personalized campaigns and methods for effectively integrating new techniques.
It is essential that today's brands own their customer data, rather than relying on external sources. First-hand data, collected directly from a brand's own channels – such as websites, email, SMS, or push notifications – will be fundamental to creating a reliable, compliant, and effective engagement strategy. Furthermore, the data obtained from first-hand data is even more valuable than that from third-party sources, such as cookies, opening a new era of opportunities for marketers.
And this is where we operate.
Now that Google's plan to phase out third-party cookies is no longer in effect, marketers may think that the obstacles they anticipated for targeting, retargeting, and re-engagement efforts have been resolved. But it's not that simple – the proposed elimination of third-party cookies was only part of the problem. Data from third-party cookies is outdated and duplicated, so we marketers have to work harder to make the data useful – and relying on third-party cookie data is an expensive strategy. And in today's world, data-conscious consumers are further diminishing the value of third-party cookies as they increasingly opt out due to privacy concerns.
For this reason, we created this special edition which can be read and downloaded.
