[ABOUT]
made = Mónica Almeida DE marketing
The brand name has always been the tagline. Now the positioning is also: I am the service.
I make companies' marketing respond to management - with documented strategy, interest-based contracts, and measurable results.
+ 15 YEARS · 4 SECTORS · PRINCE2® · LUANDA-ANGOLA
[THE METHOD]
Encontro. Dirijo. Provo.
/01 - Meeting
Blind spots
Budgets fired off by three agencies without coordination, execution without strategy, marketing contracts above market price. I see them quickly because I've spent more than a decade on the side that pays for them... Besides, I used to own an agency myself.
/02 - I drive
As if she were an inpatient
Because it becomes: a strategy approved by management, a 90-day plan, an aligned team and suppliers, and monthly reporting with defined indicators before spending the first kwanza or USD of the budget.
/03 - Provo
Legible results
-30% reduction in agency and supplier costs in the first year.
2x qualified leads in 6 months.
+20% of proposals with follow-up within 12 months (above 10 million Kwanzas)
[THE METHOD]
I'm Mónica Almeida. I've worked in marketing for over 15 years, always with one foot in strategy and the other in the reality of the Angolan market — which doesn't forgive imported theories without adaptation.
Throughout my career, I led client-side marketing: defining strategies, managing budgets, hiring and evaluating agencies, and being accountable for results to management. It was from that side of the table that I saw the recurring pattern: execution everywhere, and no senior executive deciding where everything should go.
I created Made in 2024 to fill that gap: the marketing direction that most people need, in a format that most companies can afford. My name is on the door. That's the guarantee.
[PROOF - WHERE I'VE BEEN]
[WHAT I PRODUCE PUBLICLY]
/01
Podcast Made #NoName
/02
Retratos - Série editorial sazonal
/03
Artigos - análise de marketing estratégico
[MY JOURNEY]
Key milestones
2026
Assessora para a Comissão Executiva em regime Fractional CMO - Liderando o Marketing e o rebranding para Mercury
MSTelcom
2025
Consultoria Estratégica com entregáveis definidos para o lançamento da marca OPAIA MOTORS
Grupo OPAIA
2024
Consultoria estratégica, pré-lançamento e reposicionamento da marca de vinhos Quinta Crescente no Mercado
Royal Crown Group
2024
Liderei o marketing e o rebranding da TIS
TIS
2023
Marketing management of Paratus during a period of transition and rebranding from ITA to Paratus in Angola.
Paratus Angola
[RESULTS]
What clients say about my work
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jesse N.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jamie L.