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[EDITORIAL]

Angolan marketing, unfiltered.

Podcast, portraits, and articles about the real challenges of building brands in Angola. This isn't sales content—it's a public record of how I think.

ARTICLES made PORTRAITS made MARKET made PODCAST made ARTICLES made PORTRAITS made MARKET   made PODCAST made

Podcast_Concept_made_marketing_angola_Luanda_mademarketing_monica_almeida_monica_almeida_mar

Analyses and stories about marketing in Angola.

Have you ever wondered how imitations and unfair practices directly affect the market in Angola? Frank and revealing conversations about the challenges and opportunities shaping the Angolan business landscape.

[PORTRAITS]

In a market with a lot of noise, creating a magazine might seem counterintuitive. That's precisely why Retratos exists.

Retratos is a publication by Made dedicated to art and marketing, written in Portuguese and conceived from scratch for the Portuguese-speaking marketing market in Africa – not translated, not adapted, not imported. In each edition: a theme that the market needs to discuss, straightforward analysis of what is done (and wasted) in marketing in SADC, and a portrait of those who build brands and businesses in Angola.

This is not sales content. It's a public record of how I think—with space for those who disagree to do so in writing.

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Portraits ISSUE 1 - 2024

The end of the cookie era and the power of first-party data — the first "fully Angolan" edition, dedicated to preparing the market for post-cookie marketing.

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Portraits ISSUE 2 - 2025

"The Mirror." It begins with an uncomfortable question ("when was the last time you looked at your brand the way a customer does?") and the silence that follows.

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Portraits ISSUE 3 - 2026 (Coming soon)

Esta próxima edição fala de "Menos é mais". Às vezes menos é mesmo menos, mas neste caso, trago alguns factos para concluir que esta era de IA demonstra que menos é efectivamente mais 

[ARTICLES]

Ideas in writing

Do you prefer a conversation to a podcast?

A 30-minute diagnostic consultation.

Schedule a diagnostic consultation.

[RESULTS]

What clients say about my work

This is your Testimonial quote. Give your customers the stage to tell the world how great you are!

Jesse N.

This is your Testimonial quote. Give your customers the stage to tell the world how great you are!

Jamie L.

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